Branding is more than a logo — it’s a living story that shapes how the world experiences your organization. Pamela and Maritza unpack what it really means to build a purpose-driven brand and why authenticity is the cornerstone of lasting impact. You’ll hear real-world stories of organizations that transformed their reach through intentional branding, plus practical tips for crafting a message that connects deeply with your audience. Whether you’re a nonprofit, small business, or social enterprise, this conversation will help you put purpose front and center.
Pamela Nieto — Co-Founder & Chief Brand Officer, Captiva Branding
Pamela is a multicultural and bilingual (English/Spanish) communications specialist with over 13 years of experience in multicultural marketing, digital strategies, media relations, and event promotion. Passionate about helping purpose‑driven organizations project their voice boldly, she co‑launched Captiva Branding to simplify branding and amplify impact .
Maritza Lizama — Co-Founder & Chief Marketing Officer, Captiva Branding
With more than 20 years of marketing expertise, Maritza--also bilingual in English/Spanish--builds powerful connections between brands and their audiences by blending strategy, storytelling, and flawless execution. Together with Pamela, she founded Captiva Branding, combining decades of experience to help meaningful organizations look and sound as impactful as their vision.
Learn more at www.captivabranding.com and follow @CaptivaBranding on Instagram, LinkedIn and Youtube.

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