We interview Rita McGrath about identifying the signals for innovation in changing markets.00:35 Insights & Takeaways 08:00 Interview Links: Book on Amazon: here Author website: here Twitter: @rgmcgrath The Wicked Podcast: Support us on Patreon: here The Wicked Podcast website: here 'The Wicked Company' book on Amazon.co.uk: Buy The Wicked Company website: visit Music: 'Inspired' by Kevin MacLeod Song: here Creative Commons License Sponsor: Zencastr : http://www.zencastr.com Get 40% off the first 3 months for unlimited audio and HD video recordings Code: wickedpodcast'The Wicked Company' book on Amazon Associate Link: https://lnkd.in/dk34h-_sThe Wicked Podcast: Support us on Patreon: https://www.patreon.com/thewickedpodcastThe Wicked Company website: https:www.thewickedcompany.com Music: 'Inspired' by Kevin MacLeod Song: https://incompetech.filmmusic.io/song/3918-inspired License: http://creativecommons.org/licenses/by/4.0/

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