Vlad Cazan, co-founder of Romania's KFactory, goes into his company's efforts to sell in other countries, particularly into the UK.

In particular, he goes into the importance of patience and preparation, and what to do when you don't have any connections in the target country yet.

Vlad also mentions the importance of, when considering what countries to target first, to ask yourself which ones are most open to doing business with a partner outside the country.

Like some of our previous guests, Vlad also mentions that your star employees back home might not be your star employees in the new country.

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