What does it take to move from managing spa menus to running an entire wellness resort?  Dr Rajesh Bail’s story is proof that when you blend scientific curiosity with commercial acumen, wellness stops being a “department” and becomes the heartbeat of the business. In this conversation, I sit down with Dr Rajesh Bail, General Manager of Swastik Wellbeing in Pune, India, a resort that’s redefining what modern wellness hospitality looks like.  Dr Rajesh began his career as a research scientist, driven by one question: How can we prove that wellness works?   That question led him from research to practice, and from spa operations to leading wellness ventures for global hotel brands like JW Marriott, Kempinski, and Taj.  Today, as a General Manager, he’s part of a rare group of leaders who’ve built their careers on both science and strategy, showing what’s possible when wellness professionals stop waiting for opportunity and start creating it. In our conversation we uncover 3 key topics: 1.- Why credibility is the next crisis in wellness. As the market explodes, authenticity and integrity will decide who lasts and who fades.  2.- How to build wellness concepts that perform. The difference between a beautiful idea and a profitable one lies in measurable outcomes, guest retention, and credibility. 3.- How wellness leaders can move up or branch out. The same skills that make you a strong spa director can make you an extraordinary consultant, if you know how to communicate value in business terms. By the end of the episode, you’ll see how top wellness leaders are stepping into roles once reserved for GMs, and why this shift signals the beginning of a new era where wellness leadership and business leadership are one and the same. If you’ve ever wondered what your next move could look like beyond the spa doors, this episode will open that door for you. _______Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide 

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