This episode is brought to you by Mirakl. Because “Traditional eCommerce” Is Just Code for “Not Growing.” It’s time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what’s next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.Join Rick Watson and Jessica Lesesky on The Watson Weekend as they sit down with Jenn George, Chief Communications Officer at Aspen Group. A seasoned brand leader and ultra-runner, Jenn shares her unique philosophy on simplifying the complex, finding clarity in chaos, and why communication is about steadying the humans inside a brand, not just crafting the perfect press release.In this conversation, we dive into:How to find signal in the noise and create a powerful narrative that drives action.The importance of authenticity and vulnerability, and why it beats perfection in an age of "AI slop".The "know, feel, do" framework for effective communication strategies.Real-world examples of brands and leaders who have successfully navigated major transformations.How Jenn's experience as an ultra-runner taught her that our perceived limits are often not real, a lesson she applies to business leadership.This is a must-watch for any leader who wants to master communication and build a resilient brand in today's unpredictable world.Chapters:Welcome to The Watson Weekend - 00:00:00Headline Hangover Starts - 00:03:40Introducing Jenn George - 00:16:38Communication in a World of Chaos - 00:19:51How to Build Brand Trust - 00:27:16Closing Remarks - 01:07:25This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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