Welcome to a special episode of The Watson Weekend as Vinny O'Brien and Nick Kaplan sit down with marketplace veteran George Chang, General Manager of Shein's third-party marketplace business. George provides a rare and fascinating look into how Shein has mastered the Gen Z market and built a massive global platform.George shares his insights on:The surprising details of Shein's global operations and community engagement efforts, including partnerships with the Boys & Girls Club of America.How Shein is winning with Gen Z, who are more likely to own a cell phone than to brush their teeth.The expansion of Shein's marketplace beyond fast fashion and the strategic criteria for new sellers.How Shein leverages its data platform and social features to create a unique and vibrant customer experience.The future of e-commerce, including the role of logistics, AI, and social commerce.This is a must-watch for anyone looking to understand one of the world's most talked-about e-commerce giants and its approach to building a platform for the next generation of consumers.Chapters:Welcome to The Watson Weekend - 0:00:00Headline Hangover Sponsored by CRSTL - 0:06:42Introducing George Chang - 0:17:39How Shein is Winning with Gen Z - 0:23:42The Marketplace Business Model & Seller Strategy - 0:41:29Final Thoughts and Farewell - 0:54:13This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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