Scott McKain - ICONIC Author & Speaker

The Visible Expert Podcast
26/08/2019 43 min Temporada 1 Episodio 17
Scott McKain - ICONIC Author & Speaker

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Episode Synopsis

To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance: 1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect Connect with Scott: https://scottmckain.com/ @scottmckain

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