Rhondalynn is a an expert on cash flow, pricing value and advisory practices. She is the managing director of businest® and a best-selling author of "Financial Foreplay®" and "On The Shoulder of Giants." Her latest book is entitled, "Pricing Value: The Art of Pricing What Your Accounting Clients Value Most." On this episode, we cover: - Rhondalynn's journey around the world to becoming an expert - Why cash flow is so critical for SMBs - How time and time sheets are irrelevant to value - How to uncover client pain points and identify value - Why it's OK to do things differently - and much more Purchase "Pricing Value": https://pricingvalue.co/ Connect with Rhondalynn: https://www.linkedin.com/in/imagineering/

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