Raquel challenges the idea that building a strong, memorable brand requires a massive budget. Pulling inspiration from YETI’s beautifully produced Dispatch mailer, she breaks down how any small business can create big brand energy by focusing on:What budget really buys (spoiler: it’s polish and speed, not soul)The key difference between ambassadors and influencers, and why one is more potent for most small brandsHow to repurpose brand storytelling across your email strategy, blog, or social contentWays to design a compelling brand experience at every touchpoint—from packaging to thank-you pagesLow- or no-cost branding moves you can make today, from language to content formatsThis episode is packed with practical ideas for entrepreneurs, creatives, and small businesses who want to look pro—even if they’re still bootstrapping.Links + Resources:Book a free discovery call hereMore about Raquel’s coaching hereFollow on Instagram: @raquel.furmanLike the show?We'd love for you to leave a rating or review! It's the best way to support the podcast and help more creatives find the show.

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