Think you need a tagline to have a “real” brand? Not so fast.In this episode, Raquel shares:Why taglines are not the starting line of your brand strategyThe surprising history behind Nike’s Just Do It and Apple’s Think DifferentWhy Patagonia’s “Don’t Buy This Jacket” campaign worked, and what made it believableHow to use clarifying copy to support (or even replace) a tagline in the early daysWhat to focus on instead of agonizing over a single line of copy👉 If your brand feels scattered or you’re tired of spinning on messaging, now’s the time to get clear. Book a free discovery call here (https://calendly.com/raquel-vignettebrandstudio/discovery)And Raquel wants to hear from you: Do you have a tagline? How did it come about? Send her a note here (https://vignettebrandstudio.com/contact)Connect on Instagram: https://www.instagram.com/raquel.furman

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