Episode Description
In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring" industries.
Guest Information
Joshua Ramsey

Fractional Chief Marketing Officer
Founder of JRCMO
Background includes working at his father's printing company, becoming Senior VP of Marketing and Sales at a top 100 ad agency, and starting his own ad agency and software company
Website: jrcmo.com
LinkedIn: Joshua Ramsey

Topics Discussed

The evolution and growing demand for fractional CMO services
How to align marketing metrics with business outcomes
Finding value and interesting stories in "boring" industries
The relationship between USP (Unique Selling Proposition) and brand building
The importance of cross-team communication for marketing success
The "Knockdown List" strategy for targeting specific customer segments
Using the "Trauma Egg" exercise to uncover your authentic narrative

Key Insights

A true CMO needs holistic marketing experience, not just digital expertise
The most important marketing metrics are those that directly impact business growth
Every business has a unique story that can differentiate it in the marketplace
Your personal narrative informs your USP, which in turn builds your brand
Effective marketing requires agility and willingness to pivot when strategies aren't delivering results

Resources Mentioned

The Trauma Egg Exercise - a reflective practice to uncover your authentic narrative
Unique Strategies of a Digital Marketing Director - Joshua's article on brand strategy
CRO (Client Retention Optimization) - Joshua's approach to conversion optimization

Quotable Moments
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