In this episode of the Ultimate Dental Podcast, Dr. David Moffet reconnects with Anissa Broussard, a former dentist turned marketing expert. They discuss Anissa's journey from clinical practice to building a successful marketing agency, Digital Floss, which focuses on helping dental practices enhance their online presence and patient engagement. The conversation highlights the importance of purpose in business, the challenges of transitioning careers, and the strategies for effective marketing in the dental industry.In this podcast interview, Anissa Broussard discusses the evolving landscape of digital marketing, particularly in the dental industry.She highlights the challenges practices face in navigating their online presence, the rising costs of Google ads, and the shift towards AI platforms for patient engagement.Anissa emphasises the importance of authentic connections with patients and offers strategies for effective content distribution across various platforms. The discussion also touches on the need for dental practices to adapt to changing marketing strategies to remain competitive in the future.What you will learn:[01:20] Introduction and Reconnection[05:33] Transition from Dentistry to Marketing[11:07] Building a Marketing Agency[15:20] The Importance of Purpose in Business[22:02] Creating Effective Marketing Strategies[25:15] The Shift from Google to AI Platforms[30:18] Connecting with Patients Authentically[34:07] Strategies for Effective Content Distribution[41:55] The Future of Marketing in DentistryTakeaways Anissa transitioned from dentistry to marketing after realising her legacy was more than just clinical work. She was the first female dentist podcaster, paving the way for others in the industry. Anissa's marketing agency, Digital Floss, focuses on comprehensive marketing solutions for dental practices. The importance of having a clear purpose in business was emphasized throughout the conversation. Anissa's journey reflects the challenges and rewards of pursuing one's passion. She encourages dental practices to engage with their communities through effective marketing strategies. The conversation highlights the significance of emotional storytelling in marketing. Anissa's experience shows that boredom in clinical practice can lead to new opportunities. The need for dental practices to adapt their marketing strategies in a digital age was discussed. Anissa's story illustrates the power of collaboration and mentorship in professional growth. Practices often struggle to find essential information on their websites. Google ads are becoming more expensive due to changing search behaviours. AI platforms are gaining traction, potentially replacing Google as the primary search tool. Authentic patient connection is crucial for successful marketing. Content should be distributed across multiple platforms for maximum reach. Hiring professionals for video content can enhance marketing efforts. Practices should not be deterred by perceived limitations in their marketing capabilities. Many practices are still using outdated marketing strategies. Consistency in messaging across all platforms is vital. The dental industry must adapt to the changing digital landscape to thrive.Sound Bites "I took that takeaway from you." "I was teaching all of this stuff." "I got bored with doing fillings." "We fly out, we get social media content." "Google ads are costing so much." "In two years nobody's going to be using Google." "We're helping people get seen as their authentic self." "You can hire a video guy to come and do the content." "Google is definitely losing it."

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