In today's episode of The Truth About Social Ads, Jason Smith tackles a question he hears almost daily: “Are your Meta ads stuck in the learning phase, and is that a bad thing?” With insights gleaned from countless conversations with Facebook representatives and hands-on campaign management, Jason breaks down the misconceptions about the learning phase and explains why it’s not the enemy of ad performance.
Many advertisers panic when their campaigns don’t exit the learning phase quickly or display the dreaded “limited learning” status. Jason explains that learning is a normal—and essential—part of the Meta Ads optimization process. It’s how the system refines targeting, gathers data, and adjusts bidding strategies to improve performance over time. Contrary to popular belief, ads in learning or limited learning can still deliver exceptional results, even achieving a 10x ROAS in some cases.
Jason provides practical advice for navigating the learning phase without fear. He emphasizes the importance of patience and data collection, cautioning against overspending just to force ads out of learning. Instead, he encourages advertisers to trust the process, let campaigns gather the necessary 50 conversions per week, and avoid unnecessary resets that disrupt performance.
Whether you’re running lead generation, video views, or conversion campaigns, this episode offers actionable tips to maximize success while your ads are in learning. Discover how to shift your mindset, avoid common pitfalls, and ensure your campaigns perform effectively throughout every stage of optimization.
Tune in now to understand why “learning isn’t bad” and how to make the most of your Meta Ads campaigns. Visit Spotlight Social Advertising for expert guidance or to book a consultation with Jason directly. Don’t let the learning phase hold you back—embrace it and let your campaigns thrive.
“Don’t freak out if your Meta ad is in learning—it just means it’s gathering data and refining targeting.” - Jason Smith
Key Takeaways:

Limited Learning Isn’t Bad

Learning Phase Doesn’t Mean Poor Performance

Spending More Isn’t Always the Solution

Focus on Long-Term Success


Learn more about Jason Smith through the following links:
Facebook
Website

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