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Listen "Brand Before Business: How Tekla Turns Experience into Loyalty (#721)"
Episode Synopsis
In this episode of Let’s Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base. From the meticulous care put into Tekla’s products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, and how meaningful interactions drive loyalty without relying on conventional points-based programs. Discover the strategy, storytelling, and patience behind cultivating a brand that resonates across generations and geographies, and hear the story behind the name “Tekla.”Hosted by Nyeleti Sue-Angel Nkuna Show Notes 1) Kristoffer Windall Juhl2) Tekla3) Acquired Podcast - Podcast Recommendation4) The Knowledge Project - Podcast Recommendation
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