What’s it really like to help build the careers of Usher, Toni Braxton, OutKast, and TLC—only to hit burnout at the peak of success?In this episode of the Thank Me Later Show with Jini, we dive into the powerful story of Sheri Riley, the marketing mastermind behind the golden era of LaFace Records — the iconic label that shaped Atlanta’s R&B and hip-hop scene in the '90s and early 2000s. Sheri was instrumental in launching some of the biggest names in music, but behind the accolades and artist success was a woman stretched thin by the nonstop grind of the entertainment industry. After facing burnout, Sheri didn’t just walk away—she rebuilt her life and career on her own terms.In this must-listen conversation, Sheri and Jini (who is a CPA in the entertainment industry), discuss life and business lessons that they’ve learned from decades working in the music biz. Tune in to hear raw stories of reinvention, resilience, and the real cost of success in the music industry.If you're chasing your dreams and trying to stay grounded, this one’s for you!#thankmelatershow #thankmelatermoney #jinithornton #moneycoach #financialexpert #sheririley #lafacerecords #musicindustry #behindthescenes______STAY CONNECTED:Connect with Thank Me Later:https://thankmelatermoney.com https://www.instagram.com/tmlmoney https://www.tiktok.com/@tmlmoney Connect with Jini:https://jinithornton.com/https://www.instagram.com/jinithornton https://www.tiktok.com/@jinithornton https://www.linkedin.com/in/jinithornton/ Connect with Sheri:https://www.theelsolution.com/ https://www.sheririley.com/https://www.instagram.com/sheririley/https://www.linkedin.com/in/sheririleydotcom/______RESOURCES: Join the TML Community: https://www.thankmelatermoney.com ______TIMESTAMPS:4:01 - How Sheri got her start in the music industry as a marketing executive at LaFace Records 8:50 - Why Sheri wanted to work in the entertainment industry 12:05 - How to stay grounded in the music industry 17:30 - Finding the balance of your personal life and working in the entertainment industry 21:52 - The must haves for making it in the entertainment industry 26:44 - What Usher taught Sheri about business 29:17 - The crash out that made Sheri pivot from the music industry 35:44 - The greatest gift that Sheri got from the music industry 40:24 - Jini’s impact in the entertainment industry

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