To the novice market observer, it may seem like it's time for sales organizations to reduce their use of sales engineering resources to lower customer acquisition costs and demand more product "self-sufficiency" in their sellers.  It's flawed thinking.As Yuji Higashi, the co-founder of the Presales Collective and a former presales leader at multiple successful startups, thinks many companies instead may be looking to invert the traditional relationships between SC/AEs to optimize for today's buyers - who demand a significantly higher level of product and solution acumen from sales teams.In this podcast, Yuji shares more on his journey into the presales profession and why he thinks the function is more important than ever.  He also walks through why he thinks promoting diversity in presales is imperative to better execution - and how the Presales Collective is committed to this mission.  Give it a listen!Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Podcasts, or our website, and never miss an episode. Together, let's master the art of GTM leadership and hiring practices. #TalentGTM

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