Have you ever stumbled upon a social media post or opened an email and thought, "Wow, it's like they're talking directly to me"? That, my friend, is the magic of good copy.Whether you're crafting an email blast, a tweet, or any piece of content you want people to engage with, there's a crucial step you can't afford to skip: the research phase.This isn't your run-of-the-mill research. It's about getting to know your audience intimately and getting to the heart of their problems. We're going to guide you through our precise research process, the first step we take before crafting any copy to promote our business or connect with our ideal customers. Trust us, once you implement this approach, you'll see a profound shift in how you approach copywriting, and your results will speak for themselves.Let's discuss:02:20: Why is research so important?03:42: What questions do you need to ask upfront?08:16: Identifying your ideal prospect’s desires and goals 14:45: Where do we start? 21:48: The psychology of why and how people buyRESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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