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Listen "Building & Scaling a Legacy Business You Can Pass Down to Your Children (with Julie Rotuno)"
Episode Synopsis
What does it take to build a business that not only thrives today but stands the test of time?In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.Chapter Markers:[02:07] Julie’s first steps in the family business[05:21] Learning every department from the ground up[07:57] Culture and values that drive long-term success[15:56] Major market shifts and how to adapt[21:06] Overcoming the pressure of being second-generation[26:45] Packaging as a branding tool, not just a necessity[29:31] Julie’s advice on building a lasting businessConnect with Julie:Website: www.midatlanticpackaging.comLinkedIn:https://www.linkedin.com/company/midatlantic-packaging/Instagram: https://www.instagram.com/midatlanticpackaging/RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover
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