Are you tired of feeling lost in marketing jargon and worried you might get bamboozled by confusing terms?We’re simplifying all that confusing marketing jargon you’ve heard but might not fully understand. If you’ve ever found yourself lost when marketers toss around terms like "MQL," "SQL," or "churn rate," don’t worry—we’ve been there too. Today, we’ll walk you through the most important marketing and sales definitions in a way that’s easy to grasp, so you’re never left feeling out of the loop.We want you to make smart, informed decisions when it comes to growing your business and dealing with marketing agencies. By the end of this episode, you’ll be armed with the knowledge to avoid getting bamboozled by unclear terms or misleading promises. Let’s dive into the key marketing definitions that will help you take your business to the next level.[00:00] Marketing and Sales Definitions[08:30] Lead Generation vs. Client Acquisition[10:14] Churn Rate and Lifetime Value[20:33] Cost Per Click and Click-Through Rate[25:30] Client Acquisition Cost (CAC) and Return on Investment (ROI)HOW DO YOU  INCREASE THE LIFETIME VALUE OF YOUR CUSTOMERRESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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