In this episode of The Synopsis we read our latest Speedwell Research memo. If you prefer to read instead of listen to the memo, you can find access to the article below. This weeks memo is "The Consumer's Hierarchy of Preferences: The Other Side of the Consumer Value Prop"  Memo Link: https://www.speedwellmemos.com/p/the-consumers-hierarchy-of-preferences  2nd Memo in the series on The Consumer's Hierarchy of Preferences  3rd Memo in the series on The Consumer's Hierarchy of Preferences -*-*-*-*-*-*-*-*-*-*- Show Notes (0:00) – A Bit About this Memo (1:05) –Memo Reading Starts (15:39) – Explaining Some Key Ideas from the Memo -*-*-*-*-*-*-*-*-*-*- Purchase a Speedwell Membership to gain access to Speedwell’s Extensive Research Reports, Models, Company Updates, and more.  Please reach out to [email protected] if you need help getting us to become an approved research vendor in order to expense it. Speedwell Research's main website can be found here.  Find Speedwell's free newsletter here. -*-*-*-*-*-*-*-*-*-*- Twitter: @Speedwell_LLC Threads: @speedwell_research Email us at [email protected] for any questions, comments, or feedback -*-*-*-*-*-*-*-*-*-*- Disclaimer Nothing in this podcast is investment advice nor should be construed as such. Contributors to the podcast may own securities discussed. Furthermore, accounts contributors advise on may also have positions in companies discussed. Please see our full disclaimers here:  https://speedwellresearch.com/disclaimer/

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