In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.⏳Timestamps:00:00 "Establishing Expertise Through Content"05:28 "Training Network for Content Creators"09:05 Gen Z, Millennials Prefer Authenticity11:19 "Content to Convert Leads Effectively"14:36 Content's Role in Brand Credibility17:30 Leverage Social Algorithms for Visibility19:15 "Pre-Qualifying Leads Through Content"23:42 "Defined Processes Boost Client Trust"26:31 Multimedia Marketing for Client Engagement30:07 Showcase Brand Story Authentically34:46 Evergreen Content Explained35:24 "Leverage Video for Common FAQs"40:57 Social Media Brand Perception Insights42:22 "Turning Mistakes into Content"48:30 Simple, Effective Phone Contet Tips50:00 AI Simplifies Video Content Creation53:36 Proper Lighting for Filming56:04 "Seize Your Content Opportunity"58:55 Future Tech and Content Evolution Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple

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