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Listen "Revenue Marketing: The Future of Digital Marketing Explained"
Episode Synopsis
In this episode, Nick and Ian discuss the concept of Moneyball and how it relates to digital marketing teams in 2025. They also both dive into how revenue is the singlemost important driver and outcome that all digital marketing campaigns should focus on - not fluffly vanity metrics. Last, they discuss the marketing funnel and what you should measure as a SaaS or B2B financial services company. We hope you enjoy!
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