Building a killer message to gain attention, in an increasingly noisy market, is the ultimate quest for companies.  What exactly does a killer message look like and how can you ensure your company is creating a message resonating inside and outside a company?  Having something good to say is only part of the battle, now inside and outside a company must deliver consistently on a singular idea.  How do you build something so simple and high impact any sales team, marketing professional, or any other team member in your company wears your message on their crest?  We'll show you how to unlock the killer message hidden inside your company in three simple steps.Check out the supporting blog on KP Brand and Hamer Marketing Group.Support the show

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