What does it take to bring AI into one of the most human-centered industries — and still keep empathy at the core?In this episode, Nada Hassan and Amin Elhemaily, co-founders of a Saudi-based digital health startup, share the behind-the-scenes truth of building in the middle of two massive transformations: the AI revolution and Vision 2030.With a bold mission to improve healthcare outcomes while respecting cultural nuance, Nada and Amin are not just launching technology. They’re building trust — across doctors, patients, regulators, and the systems that hold it all together.They open up about the real challenges of earning credibility in healthcare, balancing innovation with regulation, and why resilience, mentorship, and long nights are the invisible forces behind every founder story.In this episode:● Why AI must support — not replace — human care● The mindset shift required to build trust with Saudi healthcare leaders● What Vision 2030 is doing to accelerate digital health innovation● The unspoken challenges of entrepreneurship in a regulated industry● Why cultural nuance matters more than product features in MENA markets● How women in leadership can unlock systemic change● The importance of purpose and grit when the mission gets hard● What real impact looks like — beyond the pitch decks and pressIf you're building in health tech, betting on the Middle East, or redefining what AI can do with a human touch — this episode with Nada Hassan and Amin Elhemaily is your blueprint.Follow Nada Hassan and Amin Elhemaily.This episode was brought to you by RevSetter & medlify. Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!—-----Follow: LinkedIn InstagramHosts: Haydar - LinkedIn Ivy - LinkedIn 

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