In this episode David welcomes the insightful James Cowdale an expert in creating what makes a brand truly resonate. Discover why the ‘why’ is the soul of every brand, creating emotional connections that turn customers into loyal advocates. Plus, James unravels the myth of making money while you sleep, highlighting the upfront work and dedication required. Thanks to One Golden Nugget and Paul Woods-Turley for production support and conversation editing.Nugget of the day: "The measure of intelligence is the ability to change." – Albert EinsteinTune in now and feast on these delicious nuggets of wisdom!

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