Gabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers. Guest:Gabe Goldstein, General Manager of SMS at Yotpohttps://www.yotpo.comhttps://www.linkedin.com/in/gabe-goldstein-4b6b53bb/ Host:Zach Kunkel, Director of Solutions Marketing, Bandwidth

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