One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring that important messages reach the customers who want them. TrueDialog was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation with CEO John Wright to go in-depth on their use case and experience. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthTim Sherwood, Senior Vice President, Messaging at BandwidthGuest: John Wright, Co-founder, TrueDialoghttps://www.truedialog.com/ https://www.linkedin.com/in/johnnwright/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

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