Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthZach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Nick Lane, Chief Messaging Officer at Mobilesquaredhttps://www.mobilesquared.co.uk/https://www.linkedin.com/in/1nicklane/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

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