Fighting fraud in Messaging (plus: AIT defined)

17/04/2024 28 min Temporada 1 Episodio 9

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Episode Synopsis

Simeon Coney, VP of Business Development at ENEA, joined Zach and Caitlin for this discussion on fraud in the global messaging ecosystem. We’re talking about:- Smishing and other consumer fraud tactics- Brand-targeted fraud including artificially inflated traffic (AIT)- How you can mitigate the risks of fraud in your own messaging Guest:Simeon Coney, VP of Business Development, ENEAHosts:Caitlin Long, Director of Commercial Product Management, BandwidthZach Kunkel, Director of Solutions Marketing, Bandwidth