Matias Muchnick started NotCo in 2015 with a singular idea: Could AI be used to reinvent how new food products are discovered and made? Seven years later, his company is eating up market share in the plant-based milk and other alt-protein categories and he just inked a joint venture with one of the biggest food companies in the world. In this episode., Matias talks about those early days, what he saw as broken in the traditional food development process, and goes deep into how Giuseppe, NotCo's AI platform, helps create new food products. via Knit
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