Tales of Turbulence and Other Sonic Branding Stories

The Sonic Truth
14/11/2019 17 min Temporada 2 Episodio 9
Tales of Turbulence and Other Sonic Branding Stories

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Episode Synopsis

A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the “gates of hell”. It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly: why. Today, Steve Milton runs a successful […]
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