Molly is joined by Ryan McKenzie of TruEarth to talk about how he scaled to over $100,000/day in ad spend with amazing video ads. During this chat, you'll learn the 7-step ad formula Ryan used to create the viral videos that have skyrocketed his laundry detergent brand. He'll show you how to create the perfect storm for opportunity and growth, including how to use the right hook, invest in consumable creative, speak to the right audience, and get tactical with Facebook's algorithm.  Click Here For More Show Notes: https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/. YOUR ENGAGEMENT MATTERS!  It really makes a difference when you follow us on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts! We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Which episode has been your favorite? Let us know in a 5-Star Review so that we can deliver more of the content you love. Have questions? Please send us an email at [email protected], and don't forget to… Serve the World Unselfishly and Profit

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