In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies.You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxgTimestamp:00:00 - Introduction to the episode and guest Rai Cornell02:30 - The disconnect between sales and marketing04:00 - Why "I hate marketing" is a red flag08:00 - Why content doesn't have to include YOU on camera11:30 - How to create content without stress or perfection14:00 - Feel-Good Marketing: The 4 M's Framework21:00 - Real-world examples of creative mechanisms26:00 - How to build trust through relevance and consistency30:00 - Final thoughts and resources📚 Resources:Guest website: https://www.cornellcontentmarketing.com/demandgenkitELITE Method Framework: https://drive.google.com/file/d/1Jjer_vwYii-nAGkAgy78mwof52PDpLns/view?usp=sharing📓 Read our blog on this podcast here: https://tradie.wiki/452-Why-Your-Marketing-Feels-Icky Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple

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