In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.⏱️ Timestamps:00:00 Trade Business Mergers & Sales Insights05:04 Business Owners' Ownership Transfer Blind Spot08:17 "Business Exit Strategy Insights"12:05 Business Health Score Evaluation15:11 "Evaluating Enterprise Value"18:51 Owner Dependency in Business Operations22:21 "Exit Planning Methodology Overview"24:19 "Measuring Success Beyond Financial Metrics"29:32 Transitioning to Paid Marketing Strategies32:47 Business Evaluation and Future Planning34:10 Customized Growth Strategy Blueprint37:31 Discussing Business Exits and ValueTakeaways:Why 70% of trade businesses never sell—and how to avoid being one of themWhat “enterprise value” actually means for tradies, and why it mattersThe top blind spots that keep owners stuck as the main cog in the machineHow to turn your business into a cash cow OR sale-ready assetJeff shares powerful insights into the concept of “enterprise value,” explaining why most business owners mistakenly view their companies as just income producers rather than valuable, transferable assets. The conversation explores common blind spots, key value drivers like owner dependency and financial clarity, and practical steps you can take—even if you’re not planning to sell right away—to build a business that runs without you and stands out to buyers or investors. Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool. 📲 Stay Connected: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: The Site Shed Website: thesiteshed.com Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed ⭐ Enjoyed This Episode? Leave us a review here! Google Facebook Spotify/Apple

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