7/16/25 - Episode 163Episode Summary Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS. Show Links Aspekt - https://aspektagency.com/Nakita on LinkedIn - https://www.linkedin.com/in/nikita-v/Badgezilla - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

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