10/15/25Episode SummaryThe host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores. 💡 Key TakeawaysWhy video matters for e-commerce & brand buildingJake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space. What makes a video “great”Uniqueness and visual hooks are crucial to grab attention. Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it. Speak your customer’s language. Use their words when describing their pain points or needs. Experimentation is keyYou might not know up front which video concept will “stick,” so try multiple versions and see what resonates. Practical advice for smaller brands / DIYersMany small brands start using just their phone and free editing software. Be realistic about the time investment needed for shooting, editing, and refining video work. Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel. Show Links Website - https://www.jakeisham.com/LinkedIn - https://www.linkedin.com/in/jakeisham/Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar Transcript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video

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