What's Your By-Product and How to Monetize It (#21)

The Shopify Growth Show
17/06/2021 6 min Episodio 21
What's Your By-Product and How to Monetize It (#21)

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Episode Synopsis


A by-product is a secondary product made in the manufacture of something else. The lumber yard has sawdust as their by-product. It’s obvious because it literally piles up.  A by-product is much harder to spot when you work in the digital space.In this episode, I talk about how to find your by-product and give examples of by-products for other companies.RESOURCES:What's Your By-ProductJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

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