This week, John Doherty returns to compare notes with Jim on a very important but often misunderstood part of business: Product Market Fit.TOPICS DISCUSSED IN TODAY’S EPISODEThe messy middleDefining product market fitDetermining PMFFalse metrics for PMFUnderstanding churnModifying pricing and packagesWhat does PMF look like Resources:EditorNinjaJohn DohertyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

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