MINI-SERIES: Communications Service Team — StrategyStu, Tim, and Joel discuss why church communications need strategy. Drawing on Andy Crouch and Jay Kim, they explore how technology, online community, and AI affect formation—and why embodied relationships remain central.Christians have always used tools to communicate, from Paul’s letters to AI, but digital spaces can’t replace real-life discipleship. At Soul Revival, that’s meant pursuing an 80/20 balance: online tools supplementing, not replacing, physical community.They also contrast God’s truth-telling with AI’s flattery, reflect on formation in the mess of real life, and ask what kind of discipleship our content is shaping. 00:00 – Technology and Christian formation 10:06 – Online vs physical presence 21:05 – What clear strategy looks like 27:24 – AI vs God’s communication 33:45 – Content for formation, not just consumption 40:33 – Why discomfort grows usDiscussed on this episode:Practicing the Way podcastAI discussion guideNew Social Movement TheoryThird Place TheoryWhy Grok Fell in Love With HitlerBowling Alone, by Robert Putnam Think Biblically podcastChip Lunch podcast

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