The Missing Piece in Digital Ministry: Churches Skip Strategy Between Theology and PracticeIn the final episode of our mini-series on Communications, Joel, Digital Pastor at Soul Revival Church, shares at the inaugural Virtual Church Assist Conference how Soul Revival’s digital ministry has grown over the last five years—and the key factor behind it: a consistent and solid ministry framework.He talks about how Soul Revival's Theology → Strategy → Practice framework that has allowed he and the team to produce podcasts, coordinate content, and engage communities online in a meaningful way. The piece many churches and ministries miss is a well thought out, well articulated strategy—most skip straight from Theology to Practice, which can limit impact and effectiveness.Joel walks through how to connect digital efforts with core biblical convictions, build intergenerational relationships, and create authentic, engaging content—all guided by a clear strategy. Whether you’re looking to strengthen your church’s online presence or rethink how ministry fits together from Theology to Practice, this talk provides practical insights and ideas to implement immediately.Let us know: “How does your ministry framework connect your theology to the practice of serving your community?”0:00 – Welcome & Introduction1:20 – Thanks to Sam & VCA, first-time speaking, intention of the talk3:10 – About Joel & Soul Revival Church4:30 – Background in youth ministry, joining staff in 20205:50 – Family & personal context7:00 – Digital Ministry: Early Years & COVID7:40 – Pre-recording podcasts & early content9:10 – Streaming all six gatherings during first lockdown10:50 – Adapting to podcast-style format in second lockdown12:30 – Week Away Online: experimenting with virtual ministry14:20 – Key lessons learned from early experimentation16:00 – Iterative Approach to Branding & Digital Content16:40 – Chip Lunch Podcast evolution & rebrand18:20 – Apparel lines & website relaunch as part of ministry practice20:00 – Ministry Framework Overview20:30 – Theology → Strategy → Practice explained22:10 – Why Strategy is often missing23:30 – Concrete example: Soul Revival Church strategy25:00 – Relational Distinctives & Intergenerational Ministry25:40 – Friendship, low-key long-term relational focus27:20 – Intergenerational gatherings & inclusivity29:00 – Ministry Teams, Meals & Third Space Community29:40 – Teams prevent burnout & encourage collaboration31:10 – Meals as relational practice32:30 – Third space community & welcoming new people34:00 – Practice of Digital Ministry34:30 – External-to-internal continuum35:40 – Providing value: authentic, insightful, entertaining content37:10 – Example: Chip Lunch Podcast storytelling & engagement39:00 – Questions to Guide Your Ministry39:30 – Theology: How Jesus changes ministry40:20 – Strategy: Aligning practice with convictions41:10 – Practice: Flexibility & experimentation42:00 – Practical Tips & Closing Thoughts42:30 – “What rockets could you blow up?” – experimentation43:20 – Encouragement to work on ministry, not just in it44:00 – Thanks & conclusion

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