In this conversation, Ed Forteau shares insights on building relationships in business, the evolution of sales strategies, and the importance of networking. He discusses the shift in the business landscape, particularly on platforms like LinkedIn, and emphasizes the need for genuine connections over traditional sales tactics. Ed also introduces the Genuine Connection Alliance, a networking initiative aimed at fostering collaboration among entrepreneurs. Through personal anecdotes and success stories, he illustrates the power of strategic alliances and the value of being a helper in business.


Chapters

00:00 Introduction to the Conversation
01:08 Introduction to the Conversation
02:18 The Evolution of Outreach and Relationship Building
04:20 Strategies for Effective Networking and Client Acquisition
06:54 The Importance of Referrals and Client Relationships
08:22 Navigating Sales Pressure and Mindset Shifts
10:15 Building Strategic Alliances for Business Growth
12:17 The Genuine Connection Alliance and Its Impact
15:07 Edification and Its Role in Networking
16:48 Lessons from Past Business Experiences
18:47 The Shift to Collaborative Business Models
22:01 Choosing the Right Partners for Success
24:57 Final Thoughts and How to Connect with Ed
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Resources
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⭐️ Our Guest: Ed Forteau
► On LinkedIn: https://www.linkedin.com/in/edforteau
► Website: https://edforteau.com
► Ed’s book, “No More Cringe: How to Transform LinkedIn Outreach from Awkward to Real Impact
On Amazon: https://amzn.to/42VjDPU

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Keywords
business growth, relationship building, sales strategies, networking, client acquisition, LinkedIn, Genuine Connection Alliance, strategic alliances, entrepreneurship, marketing

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