Confidence isn’t something you’re born with — it’s something you build. In this episode, I dive into the real roots of confidence, including the powerful moment in my childhood that shaped how I show up today… and why so many women still feel like outsiders in business and life.We’ll unpack what confidence actually is (and isn’t), the role of failure, imposter syndrome, and why confidence grows not through thinking or perfection — but through doing. I also share insights from The Confidence Code and the research that proves what I’ve seen over and over in my coaching:You’re not underqualified — you’re underestimating yourself.If you’ve ever said, “I’m just not a confident person” — this episode will challenge that belief, and help you rewrite the story.Mentioned in this episode:The Confidence Code by Katty Kay & Claire Shipman“Confidence is built through risk, not reflection.”Sharon’s first day of school on a remote outback sheep stationNeural pathways — and how they relate to building confidenceWhy perfection kills confidence — and action builds itListen to episode 1 to hear Sharon’s story about sheep standing at a tank that didn’t have water ---👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email [email protected]

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