In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji - Principal Consultant at LinkedIn and former Microsoft leader.Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strategies, and a few fun detours into pizza, Bollywood, and Italian curse words.This is the 7th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:47) Meet Purna Virji(04:16) The Fundamentals of Content Marketing in an AI Era(08:21) Outputs vs. Outcomes: Why Strategy Comes First(13:54) How to balance human-centered content with machine-readability(22:07) Building Memorable Brands in a Personalized, No-Click World(27:31) Brand Identity, Emotion & Consistency Across Channels(31:45) How Purna Virji Leverages AI in Her Daily Workflow(35:15) Reassuring the Next Generation: AI Won’t Take Your Job(40:15) Why Today’s Users Are Harder to Reach Than Ever Before(42:47) Measuring What Matters in a Fragmented Marketing Landscape(47:09) Rapid-Fire Questions: Pizza, Mumbai, Snoring & Kaizen👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/content-marketing-strategy-insights-from-purna-virji Where to find Purna VirjiLinkedIn: https://www.linkedin.com/in/purnavirji/ X: https://x.com/purnavirji Website: https://careers.linkedin.com/ Where to find Gianluca Fiorelli Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking 

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