What if everything you think you know about SEO in the AI era is only half the story? In this episode of The Search Session, Gianluca Fiorelli sits down with international SEO consultant, speaker, and trainer Dawn Anderson to unpack the myths, hype, and lasting truths shaping modern search. Together, they explore why concepts like llms.txt, chunking, or BlockRank spark confusion, how SEO and academic IR often talk past each other, and why trends like GEO, AEO, and LLMO are evolutions - not revolutions. Dawn breaks down the timeless foundations of semantics, structure, and user intent, the real value of structured data, and how she uses AI as a powerful yet carefully managed assistant. They also dive into shifting search behaviors, zero-click dynamics, and the emerging promise - and limitations - of agentic search. A sharp, insightful conversation for anyone trying to make sense of where search is truly heading.This is the 42nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Dawn Anderson03:38 LLMS.txt and the Problem with Unofficial Protocols07:52 BlockRank and Misinterpreting Academic Papers12:08 Chunking, Passage Indexing and Topical Focus16:22 IR and SEO: Frenemies Forever19:50 Defining SEO as a Profession32:16 Structured Data, Disambiguation and AI Search39:03 How Dawn Uses AI and Python Day-to-Day41:47 Measuring AI Search, Zero-Click and Query Refinement46:07 Agentic Search and What’s Coming Next48:35 The Fireside Questionnaire👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/information-retrieval-and-seo Where to find Dawn Anderson LinkedIn: https://www.linkedin.com/in/msdawnanderson/ X: https://x.com/dawnieando Website: https://bertey.com  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

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