Elon Musk’s takeover of Twitter is producing a firestorm of controversy, especially among journalists, political professionals, and academics. But how did Twitter become the preferred platform for journalists to interact with politicos and professors, the key conduit for research and opinion to make their way to media coverage, and the center of elite discourse?

This week, I talk to Shannon McGregor of the University of North Carolina, the key expert on the role of Twitter in political journalism and campaigning. She finds that journalists treat Twitter as content to be redeployed for narratives and exemplars of public opinion, even if it is not representative of the broader society. We talk about the role of Twitter on the Left and Right, the implication of Musk’s policy changes, and the reasons we all have such a love/hate relationship with the platform.

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