ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#52: No Bullsh*t Strategy: How to Clear Competition and Craft a Profit-Driven Strategy with Alex M H Smith"
Episode Synopsis
Most companies don't have a real strategy.
What’s the difference between being the “best” in your industry and being the only one of your kind? In this episode, bestselling author and street strategist Alex M H Smith joins Megan Long to break down the myths of business strategy. If you’re a COO or second-in-command trying to steer your company toward a clear, scalable, and profitable future, this conversation is your shortcut. Learn how to avoid the trap of generic positioning, unlock strategic leverage, and bring a real strategy to the table.
Rate, review & follow on Apple Podcasts
Click Here to Listen!
OR WATCH ON YOUTUBE
If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.
Links mentioned in the episode:
Alex's LinkedIn
Basic Arts Website
"No Bullsh*t Strategy" Book
Second First Membership
Second First One-on-One Coaching
Second First on Instagram
Second First on LinkedIn
Megan Long on LinkedIn
What’s the difference between being the “best” in your industry and being the only one of your kind? In this episode, bestselling author and street strategist Alex M H Smith joins Megan Long to break down the myths of business strategy. If you’re a COO or second-in-command trying to steer your company toward a clear, scalable, and profitable future, this conversation is your shortcut. Learn how to avoid the trap of generic positioning, unlock strategic leverage, and bring a real strategy to the table.
Rate, review & follow on Apple Podcasts
Click Here to Listen!
OR WATCH ON YOUTUBE
If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.
Links mentioned in the episode:
Alex's LinkedIn
Basic Arts Website
"No Bullsh*t Strategy" Book
Second First Membership
Second First One-on-One Coaching
Second First on Instagram
Second First on LinkedIn
Megan Long on LinkedIn
More episodes of the podcast The Right-Hand Roadmap
#54: The "I'm Too Busy" Trap
07/08/2025
#53: 5 Problems to Solve Before You Grow
19/06/2025
#51: Determine What to Delegate to Scale & Successfully Work with a Remote VA with Kimeran Johnson
22/05/2025
#49: The Lead-Gen Blueprint for SMBs & Perfecting an Outsourcing Partnership with Cindy Dodd
01/05/2025
In God we trust