Rhythm Reset: Module 23Practical Application This Week: Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic. This week, write a shorthand answer key to what each of the 3 principles mean, and I’d love for you to pay attention how that is showing up in your client experiences. When you show up to coach, in the emails you send, and even in your social media.Why? Because this is a very practical way to facilitate client loyalty. To which either most clients will be repeat buyers, or if they’re not, they will stay loyal to brand and talk about what you offer to others, which when that happens enough, can absolutely create as we like to call it around here, The Big Mo. 

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