#30 - You Need to Reinvent Your PLG Sales Team (Part 1) - with Massimo Arrigoni

The Revenue Cafe
01/02/2023 8 min Episodio 30
#30 - You Need to Reinvent Your PLG Sales Team (Part 1) - with Massimo Arrigoni

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Massimo Arrigoni, CEO of BEE Content Design. A successful PLG strategy fills the funnel with users of all shapes and sizes. In this model, there are no prospects; just customers who are at different phases of product adoption. Massimo teaches that sales teams need to change the way they qualify, contact, and engage with customers.HIGHLIGHT QUOTESCommunicate in a product-focused way - Massimo: "You have to have people on your sales team that are very product-focused, very familiar with the product, great if they're using the product themselves all the time because they are dealing with people that are very familiar with the product." You can find out more about Massimo in the link below:LinkedIn: https://www.linkedin.com/in/saas-ceo-massimo-arrigoni/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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