In this episode of the Resilient Retail Game Plan, I sit down with Daniella Raffa, founder of Mama Shack, to discuss her journey from product designer to successful entrepreneur in the baby essentials market.  Daniella shares her story of identifying a gap in the market for stylish and practical baby products, leveraging her background in product development and design to build her business. We delve into the growth and evolution of Mama Shack, the challenges of fulfillment, and the importance of knowing your strengths and when to outsource tasks.  With valuable insights into scaling a product business and maintaining a vision of success, this episode is a must-listen for any aspiring or current product business owner. Tune in to hear Daniella’s story and learn more about the tools and techniques that can help you build a resilient retail business. [02:03] Meet Daniella Raffa of Mama Shack[02:42] The Origin Story of Mama Shack[04:54] Expanding the Product Line[07:37] Challenges and Fulfillment Solutions[12:11] Outsourcing and Delegation[22:08]Advice for New Entrepreneurs[25:16] Future Plans for Mama Shack[26:10] Conclusion and Farewell Links:Gat all of the resources in our show notes at: https://www.resilientretailclub.com/podcast-episode/leaning-into-expertise-a-retailer-success-story-with-daniella-raffa-of-mamma-shack/Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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