Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025.You’ll learn:Why discounts alone don’t drive loyaltyHow experiences like VIP drops & events keep customers coming backReal examples from brands using loyalty to boost salesWhy loyal customers spend 4× more in tough economiesHow to balance short-term sales with long-term trustCompanies mentioned in this episode: Loyalty Lion Never Fully Dressed Represent Clothing The Inkey List John's Crazy Socks Links referenced in this episode:loyaltylion.comresilientretailclub.comMentioned in this episode:Stock doctorFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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